Bubbleology - Rupert St W1

 I am a big fan of bubble tea.  In fact I have written before about Jen Cafe in Chinatown - there is something so cool about wandering around in Summer sipping a sweet iced tea, with rubbery tapioca balls floating in it, through a giant straw (stay with me people).  So it's no surprise really that bubble tea has gone mainstream and there is now a branded chain store specialising in bubble tea - Bubbleology.  There is a concession in Harvey Niks and also a cute store in Rupert St in Soho (just near where Brewed Boy used to be...sniff).  I visited the Rupert St shop today and had a delicious passion fruit tea with tapioca balls and extra flavoured lemon jelly slivers.  Sounds weird right?  It was - but in a good way.  I love bubble tea - I still have a fondness for the old-school Jen Cafe version but I must admit the glitzy, colourful Bubbleology store is pretty cool and the version I had there today was delicious.  My tip - try them both out.